An initiative from a local sports team to help save a beloved tourist attraction from bankruptcy resulted in $1 million worth of sales in just one weekend.
The Vancouver Whitecaps FC announced that it had partnered with the Vancouver Aquarium to make and sell face masks during the pandemic.
The aquarium is home to 70,000 animals. It previously announced that it might have to close for good due to a sudden drop in revenue. It has been closed since mid-March, following public health guidelines for COVID-19.
The facility depends on the gift shop, concession, and ticket sales to stay afloat and stated that the sudden dip meant it might face bankruptcy. As one of the city’s most-loved attractions, the MLS team of Vancouver stated that it wanted to help.
The aquarium and soccer team started selling face masks online with their logos, mascots, and other designs. In just hours, there was so much traffic on the aquarium’s website where it ended up with technical issues.
Around 25,000 masks were sold on the first day and the sales topped $1.2 million. A large fraction of the money raised will go straight to the facility.
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https://www.cdc.gov/coronavirus/2019-ncov/downloads/cloth-face-coverings-information.pdf
https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/cloth-face-cover.html